Bespoke solutions

Most clients prefer a content marketing and PR solution tailored to their precise needs. We can design a flexible roster of content and PR for a monthly budget that will ensure any business can engage clients through traditional and non-traditional channels. We also offer complete flexibility by providing our services at an hourly rate.

Discovery Phase

We recommend that clients work with us on a brief discovery exercise to identify their business offering, values and the resulting messages. Typically, this consists of a half-day brainstorming session followed by a report that highlights all the aspects of the business that will shape not just the messaging but often the marketing and the product as well. The exercise encourages a business to look at itself with fresh eyes and almost always results in it realising it has overlooked strengths that can be leveraged in its messaging.

 
 
We offer packaged solutions at a discounted rate to SMEs with a turnover of under €10M p.a. to help you plan your communications activities and manage your budgets. The following are samples of content mixes.
Basic

  • Content management
  • Edit and refine 2 blog items
    (substitute newsletter/press release edit +€50 per item)
    (substitute white paper/case study/thought leadership edit +€100 per item)
  • Social media channel oversight
    (inc 12 updates)
  • PR support

Standard
Growth Business

  • Content creation
  • blog post – c500 words
  • newsletter/guest article*
  • industry social media updates
  • company updates
  • Influencer engagement
  • Email marketing support

Full Service
Content & PR

  • press release/guest article
  • blog post
  • thought leadership piece/whitepaper/case study*
  • 20 industry social media updates
  • company updates
  • Press engagement
  • 1 PR campaign – personal pitching
  • Email marketing support

Comms &
Marketing
Department

  • blog posts
  • press releases or guest articles
  • newsletters
  • marketing communication
  • whitepapers/thought leadership pieces/case studies*
  • PR support & distribution assistance
  • social media industry updates
  • company updates as needed
  • Influencer + press engagement
  • Community management
  • PR campaigns
  • Email marketing

* For extended pieces such as thought leadership articles, white papers and case studied the client will be expected to supply notes and background source material.